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A recent guest at the Radcliff Rotary Club meeting was Kavelle Bowerwhitehurst of Nielsen Media Research, who described the scope of the marketing research Nielsen conducts in more than 100 countries around the world. Nielsen is of course most noted for its TV ratings and Bowerwhitehurst described the process whereby a scientifically valid, random sample of TV viewers are selected and have their viewing habits monitored to determine the ratings. Radcliff is one of two Nielsen call centers in the United States where highly specialized, customized surveys are conducted. He is pictured with club president Mike Enlow.