Decoration domination

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Christmas fever hits stores

By Marty Finley




With Christmas season in full swing, minds now shift to decorations as families come together to resurrect the Christmas tree, string lights and prepare their yards with festive décor.

And local stores are seeing their share of Christmas fever from shoppers.

Steve James, owner of Cottage Charm in Elizabethtown, said his store offers both Christmas gift ideas and ornamental accessories to perfectly accentuate a home for Christmas.

One staple that remains popular, he said, is the use of greens and reds within decorations—the mainstay colors of Christmas.

“People feel it’s homey,” he said. “It’s still traditional.”

Cottage Charm also has witnessed resurgence in the use of silvers within decorations, which James said is unusual as gold often is used.

Nativities also are popular with his customers this year, as well as monogrammed items and personalized ornaments.

Ginny Whitt, owner of Whitt’s End in Elizabethtown, echoed James in many respects, saying red and greens remain the dominant colors of the season, while personalized ornaments have been their biggest sellers.

Unlike James, however, Whitt said she has found gold to be a popular decorative color in her store this season.

Ornaments are among her most popular items at the holiday, and office cup exchanges have had strong showings.

And, Whitt said, decorations with lighting arrangements continue to attract customers’ interests.

“The sparkle of the lights is always enticing,” she said.

Whitt also said polka dots are highly regarded during Christmas season, from everything to table cloths to ornaments to ribbons.

“Any way to incorporate it within your look,” she said.

Some of the larger chain stores within Hardin County said they have noticed some trends as well.

Daniel Toms, store manager at Lowe’s in Elizabethtown, said live Christmas trees are trending upward in sales this year. Inflatable outdoor decorations also are maintaining solid sales, which mimics previous years.

Toms also said a new trend in lighting is the use of Light-emitting diode (LED) lights.

“Most people are going to the LED lights because it is more energy efficient and produces a brighter light,” Toms said.

Meanwhile, Walmart Supercenter in Radcliff has moved its share of pre-lit Christmas trees as well as home furnishings, such as Christmas platters.

Will Stolz, a shift manager at the Radcliff Walmart, said the renewed popularity in Christmas home furnishings is indicative of people traveling less and staying at home for the holidays.

Because of that, people are sprucing up their dinner ware and place settings to make the mood at home more holiday friendly.

Stolz said candles and wreaths also are popular this year.

Inflatables, however, are not selling as well as expected, but Stolz said this could be attributed to the weather and lack of snow so far this year.

“We have to get folks in the outdoor mood,” he said.

Marty Finley can be reached at (270) 505-1762