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Eatery arriving in E'town in 2014

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Mexican grill expansion reaches Hardin County

By Marty Finley

A Mexican restaurant chain well-established in Louisville and southern Indiana is moving south to Elizabethtown.

Qdoba Mexican Grill plans to open its first restaurant in Hardin County at 1570 N. Dixie Ave. by spring, said Emily Gliva, a regional restaurant marketing specialist for the company.

Gliva said Qdoba still is in the early stages of developing the Elizabethtown site and should have an opening date firmed up by early 2014.

“As of right now, we really don’t have a date,” she said.

Qdoba promotes its restaurants as flavorful providers of Mexican cuisine. The menu includes traditional Mexican fare including tacos, burritos, nachos, quesadillas and salads.

“We believe food’s primary role in our lives is about one simple thing: Enjoyment,” Qdoba’s website states.

Qdoba already has anchored more than 15 restaurants in the Louisville and southern Indiana area including in New Albany and Clarksville, according to the website.

Gliva said a typical Qdoba employees 12 to 20 people depending on the needs and what financial goals and traffic expectations are projected for a particular restaurant.

Applications already are online for managerial positions. Those employees will undergo extensive training at other locations before the launch of the restaurant, she said. Staff positions that do not require as much training usually are filled the month before a store opens, Gliva said.

When asked why Elizabethtown and Dixie Avenue was an attractive spot for a new location, Gliva said Qdoba evaluates locations for new construction based on the desire for the restaurant in communities where its food and philosophies are a strong fit.

During site visits to Elizabethtown, she said Qdoba officials felt wanted, which let the company know it was a wise place to anchor.

“We’re just really excited to be coming into town,” she said.

For more information about applying for open positions, go to www.qdoba.com under the careers tab.

The announcement by Qdoba is one of several restaurants opening in Elizabethtown. Pizza Hut recently announced it will establish a second location on North Mulberry Street for delivery and carryout service only, which should be open by Christmas.

Meanwhile, GRILLit, a Latin-Caribbean fusion restaurant specializing in wraps, salads and rice bowls, announced last week it will open the doors of its first Kentucky location Nov. 11 near Denny’s on North Mulberry Street.

Marty Finley can be reached at 270-505-1762 or mfinley@thenewsenterprise.com.