E'town launches branding initiative

Elizabethtown is in the market for a new brand and is turning to its residents to determine how the city will be promoted to the world.

The Elizabethtown Tourism & Convention Bureau has partnered with the city, the Elizabethtown-Hardin County Heritage Council and the Elizabethtown-Hardin County Industrial Foundation to launch a branding initiative, which starts with the compilation of local ideas, said Sherry Murphy, executive director of the ETCB.

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