Firehouse Subs to open E'town franchise

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Restaurant to locate in newly developed shopping plaza off North Dixie Avenue

By Marty Finley

A sub shop that claims to provide the best meats, cheeses and toppings will be serving up its sandwiches in Elizabethtown next year.

Firehouse Subs has secured a location in a newly developed shopping plaza at the intersection of Ring Road and Dixie Avenue at 1570 N. Dixie Ave, according to a property transfer. The plaza was constructed on property once occupied by a Five Star Food Mart and sits across the street from the CVS Pharmacy under construction.

The Firehouse Subs franchise is being developed by owners Chaitali and Kenny Patel.

“Being natives to Louisville close by, we immediately saw the potential in Elizabethtown as it's booming with business,” the Patels said in a statement. “We were also searching for a family-oriented area, somewhere with similar values to the brand itself.”

The restaurant will employ around 35 workers in a 2,400-square-foot space that is expected to open to the public in February. A specific opening date was not provided.

There are eight Firehouse Subs locations in Kentucky and the Patels said they personally plan to open five more in the Louisville area.  

The company was founded in 1994 by brothers and former firefighters, Chris and Robin Sorensen, citing their family’s background in fire and police service and entrepreneurial ventures as inspirations for the idea.

The chain has since grown to include more than 700 restaurants in more than 35 states and Puerto Rico.

The restaurant’s menu includes hot, cold and specialty subs as well as salads.

“Firehouse Subs sets itself apart from the rest by using a unique steaming method to blend only premium-quality meats and cheeses together, really making the flavors burst,” the Patels said in the statement.

Restaurant representatives also pointed to the Firehouse Subs Public Safety Foundation as an integral part of the business, donating more than $7.7 million in tools for first responders and public safety organization.

“The founders are the real deal, the food is their creation, and the company is built upon a family of franchise operators who share their same passion for serving others,” the Patels said.

The restaurant is the latest business to land in the new plaza, which Elizabethtown Planning Director Ed Poppe said is known as Bullseye Center. Elizabethtown planning officials said Mattress Firm also has presented a business plan to the city for the center.

Qdoba Mexican Grill earlier this year indicated it may establish a location inside the plaza, too.

Marty Finley can be reached at 270-505-1762 or mfinley@thenewsenterprise.com