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Radcliff Small Business Alliance has launched RSBA Store Front of the Month, a new program intended to motivate members to maintain clean, attractive entrances to their business.
Helen’s Flowers at 1309 N. Wilson Road is the first to be honored under the program. Marc and Melinda Roberts own the business.
Jake Pearman, chief evaluator for the program, said the criteria used in selecting the winner was the cleanliness of the parking lot, absence of trash, clean windows and glass, signs and displays that are well maintained, and general upkeep that makes it attractive to customers.
“If you cannot get the customer into your store because it is unattractive, they really won’t be your customer,” Pearman said.
Recent remodeling of the exterior of the building with window boxes and flowering foliage added much to the previous appearance, he said. Cleanliness and attention to detail was the key to winning.
The announcement was made by RSBA President Terry Shortt and Treasurer Pearman when the decision was made.
Radcliff Mayor J.J. Duvall will present the award at an upcoming city council meeting.
Pearman said Helen’s was the best in all areas in the competition, though others were very close.
“The fall decorations were just the icing on the cake,” Pearman said.