Launching marketing campaign to establish itself as a health care system
By Marty Finley
Wednesday, April 20, 2011 at 12:03 am (Updated: April 20, 7:34 am)
Michelle Murphy said the term “hospital” no longer adequately describes the role Hardin Memorial Hospital plays in Hardin and surrounding counties.
Murphy, director of marketing and public relations for HMH, and her team have designed a new campaign she says better encapsulates the services HMH offers as a health system.
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