Launching marketing campaign to establish itself as a health care system
By Marty Finley
Wednesday, April 20, 2011 at 12:03 am (Updated: April 20, 7:34 am)
Michelle Murphy said the term “hospital” no longer adequately describes the role Hardin Memorial Hospital plays in Hardin and surrounding counties.
Murphy, director of marketing and public relations for HMH, and her team have designed a new campaign she says better encapsulates the services HMH offers as a health system.
Murphy is packaging the concept as Hardin Memorial Health, which she said is “all-inclusive” and accurate now that the hospital has expanded its reach into areas like LaRue, Meade and Nelson counties.
If you subscribe to the newspaper, you receive FREE access to all the exclusive content of the web site! Simply register to receive uninterrupted access to our award-winning and in-depth local online content!
Renew Current or Past Subscription / Register for Online Subscription
If you currently subscribe or have subscribed in the past to the The News Enterprise, then simply find your account number on your mailing label and enter it below.
Click the question mark below to see where your account ID appears on your mailing label.
New Subscription/30 Day Free Trial Account
If you are new to the award winning The News Enterprise and wish to get a subscription or simply gain access to our online content then please enter your ZIP code below and continue to setup your account.
Create a limited access account. Register to participate in community forums, post on the community calendar, blog etc. This registration does not give you full access to read our award winning content, etc.
The News-Enterprise | firstname.lastname@example.org | 270-505-1770 408 W Dixie Ave., Elizabethtown, Ky. 42701 Office Hours: Monday-Friday 8 a.m. to 5 p.m., Sunday 7 a.m.-Noon.