Houchens expands insurance holdings

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Houchens Insurance Group announced Monday the addition of Roeding Insurance Group to its line of insurance service entities.

Based in Lexington and Crestview Hills, Roeding Insurance serves northern and central Kentucky as well as the greater Cincinnati area. The company offers large commercial property and casualty services, home, auto and life insurance, business insurance, employee benefits, public-entity insurance and financial services.

Houchens Insurance Group is one of the nation’s largest privately owned insurance agencies and is comprised of seven firms, including Curneal & Hignite based in Elizabethtown. The partnership adds to HIG’s experience resulting from Roeding’s extensive list of services and experience in the insurance industry since its founding in 1921.

“We are excited to add another quality brand to the HIG team,” said Cecil Martin, president of Houchens Insurance Group.

Houchens Industries Inc. was founded in 1917 and is headquartered in Bowling Green. The company, employee-owned since 1988, is ranked by Forbes Magazine as one of the largest privately held companies in North America. Houchens Industries subsidiaries engage in additional businesses including grocery retail, optical stores, construction, manufacturing and distribution, software and web development, property management and financial services.