New Knox logo a symbol of a mission

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Editorial: April 23, 2013

TOPIC: New Fort Knox logo
OUR VIEW: One symbol of excellence

Visitors to Fort Knox or to the post’s website have had something new to catch their eyes the last few weeks.

The post launched a new logo Fort Knox officials believe embodies what the post of 2013 reflects: Missions that are multifunctional, encompassing a wide variety of units.

The logo symbolizes the modern incarnation of Fort Knox and its metamorphosis over the last several years. That was one element the garrison commander of Fort Knox, Col. Bruce Jenkins, sought.

The new logo has been months in the making. Former Fort Knox commanding general Lt. Gen. Benjamin Freakley initiated it and the concept was welcomed when Maj. Gen. Mark McDonald oversaw the post, Jenkins said. In January, Maj. Gen. Jefforey Smith, commander of Army Cadet Command and Fort Knox, gave approval.

The logo is more than a banner appearing on post. Officials rightfully want to highlight the ongoing and critical relationship between Fort Knox and Hardin County communities. Officials hope to pair the logo with others, including Elizabethtown, Radcliff and West Point, to highlight the synergistic relationship between those entities.

The logo was one of more than 30 entries as the post rebranded. The ultimate choice came from someone intimately aware of the post’s changing face: Kyle Hodges, a Fort Knox media relations officer.

The logo includes the Fort Knox slogan of “Strength Starts Here.” It is a fitting piece of work to represent all facets of post life and missions.

As Jenkins perfectly said, “Soldiers are not in the Army. Soldiers are the Army.”

While armor may be gone, the work and strength of Fort Knox is as elite as ever.

This editorial represents a consensus of The News-Enterprise's editorial board.