Nielsen to close Radcliff call center

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Mayor: Change is corporate decision

By Gina Clear

Changing times at Nielsen mean changes for Radcliff.

In a notice dated Tuesday to Radcliff City Hall, Nielsen senior human resources partner Tamela Puckett said the media statistics company will close the center effective July 31.

According to the document, 237 employees will be affected and the change is expected to be permanent.

In a statement from Nielsen, a spokesman said the changes are part of the company’s reorganization.

“As part of the integration of Nielsen Audio, Nielsen has implemented changes across the company to enhance growth and to align our resources to meet and exceed client needs. These changes will improve productivity and innovation for the benefit of our clients and our organization,” the statement reads.

Radcliff Mayor J.J. Duvall said he met with Nielsen representatives about eight months ago and they did not indicate a change was coming.

“This is a corporate decision,” he said. “None of this decision is localized. Nothing could have been done at the local and state level to prevent this.”

According to Duvall, the global information and measurement company has staffed a call center in Radcliff since 1997.

“It’s unfortunate,” Duvall said. “When you lose a long-time business, it hurts.”

In 2008, Nielsen employed more than 100 full-time and more than 300 part-time and temporary workers at its Radcliff call center.

Nielsen has a presence in approximately 100 countries, with headquarters in New York and Diemen in the Netherlands.

Gina Clear can be reached at 270-505-1746 or gclear@thenewsenterprise.com.