- Special Sections
- Public Notices
By MARGIE HARPER
The Heart of Kentucky Association of Realtors and the National Association of Realtors (NAR) are pleased to announce the arrival of Realtor Designation Awareness Month. NAR established November as an important month in which to encourage its members to "keep it in the family" by starting, completing or continuing an official NAR-endorsed designation program through NAR or one of its affiliates.
Buying property is a complex and stressful task. In fact, it is often the biggest single investment anyone will make in a lifetime. At the same time, real estate transactions have become increasingly complicated. New technology, laws, procedures and the increasing sophistication of buyers and sellers require real estate practitioners to perform at an ever-increasing level of professionalism. It is more important than ever that the professional has a keen understanding of the real estate business.
In today’s market, continuing education is your best way to stay ahead of the competition. Now more than ever, successful agents must keep current on issues involving technology, changing legalities and many other central components of the business. NAR and its nine Institutes, Societies and Councils offer advanced education designation and certification programs to help members remain up-to-date in such a dynamic environment. Although other designations exist, only these carry an official NAR endorsement.
Realtors have access to advanced education designation and certification programs tailored to virtually every real estate specialty. Beyond building skills, knowledge and productivity, these prestigious programs enhance the professional image of Realtors and take our members to the next level.
Realtors who pursue professional designations have a distinct competitive edge as a result of their increased expertise and marketability. Based on 2008 survey data, the median income of Realtors without a designation was $33,200, and the median income of those with at least one designation was $67,900, with a difference of $34,700.
The National Association of Realtors and the Heart of Kentucky Association of Realtors strongly encourage its members to increase their professional image, marketability, productivity and income through the pursuance of a designation or certification program
The following are some certifications offered:
The National Association of Realtors also has a family of certifications that help trains the real estate professional. For a complete list of the official NAR family designations and certifications, visit http://www. realtor.org/education
Margie Harper is executive vice president, Heart of Kentucky Association of Realtors.