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Just like the first, the second Penguin Plunge encourages area residents to donate cash in exchange for the sight of brave souls leaping into icy water.
The effort supports Junior Achievement of Kentuckiana, which is aimed at providing financial literacy, work readiness and entrepreneurship education to students from third grade through high school.
Last year’s event drew about 20 participants and raised more than $9,000 for program expenses, such as learning materials.
Lindsey Alicna, Junior Achievement board member for the county, said the plunge is a unique event that brought thrilling results last year.
Check-in is scheduled for 10 a.m. Saturday with a costume parade at 10:30 a.m.
The plunge is at the Bluegrass Cellular headquarters at 2902 Ring Road in Elizabethtown.
Participants must be 18 years or older and are encouraged to wear costumes. They must raise a minimum of $50 in pledges and can back out from the commitment if they come up with another $50.
Alicna said the plunge is a lot of fun, with participants cheering each other on as they leap into a pool chilled with ice cubes.
“It’s kind of like a really intense ball game,” she said.
Some jumpers did belly flops. Alicna chose to do a pencil drop.
“I wanted to get in as fast as I could and get out,” she said.
The event supports a great cause that sees volunteers interact with children once each week for five weeks, Alicna said.
“It’s a great organization that does a lot for the community that people don’t really know about, so we’re trying to raise awareness,” she said.
Alicna teaches third-graders about city infrastructure, such as why certain types of businesses are needed and how streets are laid out.
The lessons taught through Junior Achievement offer students important information in interesting ways, she said.
“I think it’s a new way of learning with them, and they really get some hands-on experience with how the real world works,” she said.
For more information, visit jaky.org or call Alicna at (270) 312-3322.
Amber Coulter can be reached at (270) 505-1746 or email@example.com.