Standard Register explains company's new approach

Standard Register introduced its new corporate focus on advancing its customers’ reputations during the shareholders’ annual meeting Thursday.

The company, which has a manufacturing plant in Radcliff, also revealed its new brand identity that reflects how the nearly 100-year-old company delivers value to customers. A new corporate logo and complementary brand logos for its three business units, Commercial, Healthcare and Industrial, emphasize what Standard Register calls its market-driven strategy.

Headquartered in Dayton, Ohio, with facilities throughout the U.S. and in northern Mexico, the company provides document management and process improvement services tailor to its clients, which include approximately half of the Fortune 100 as well as mid-size organizations and small businesses.

“Throughout our history, Standard Register has been an innovator. We’ve grown by helping our customers adapt to changing business conditions,” said Joseph P. Morgan Jr., president and chief executive officer. “We have devoted significant resources to planning our future direction and found that our strengths intersect with what our customers value most. With our deep market-specific expertise and ability to partner to solve problems, we’ve demonstrated we can help them operate more efficiently, build brand consistency, reduce risk and advance their company reputations.”

Morgan said Standard Register aligned into three business units two years ago to intensify its understanding of its healthcare, commercial and industrial customers. A news release described the company’s focus on advancing customers’ reputations as “the next step in the company’s evolution.”

The company’s commercial business provides marketing, training and customer communications solutions that help companies ensure brand consistency, increase customer loyalty and enhance security. In healthcare, Standard Register offers ways to accelerate performance, attract and educate patients, enhance patient safety and improve the quality of care. Its industrial business helps manufacturers realize efficiencies by removing waste from the manufacturing process, reduce product liability claims through improved compliance and gain distinction with the latest product decoration technology.

Traded on the New York Stock Exchange under the symbol SR, Standard Register’s document printing operation at 2142 S. Dixie Blvd. in Radcliff employs 95 workers.