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When Super Bowl ads featuring hybrid dogs and half-naked celebrities hype the affordability of $49 X-rays and the convenience of 24/7 angioplasty clinics, we'll know we’re on the way to conquering spiraling health care costs.
We live in a free-market nation. Competition forces companies to extol their advantages with frequency and volume.
Five-dollar Footlong, anyone? Two-for-one pizza? Or a car that’s way better (cheaper, more reliable, better mileage) than that seemingly similar other make of car?
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