All throughout life, you hear at meetings, school, clubs and associations, the majority rules. It makes sense in a democracy, right? If 20 people want a certain thing and two don’t, then the 20 should overrule the two.
But is that what really happens? Not always. Maybe instead of saying the majority rules, declare the loudest and most passionate rule.
Big data: That’s one of the newest catchphrases in business.
It’s the attempt to capture and analyze numbers to drive important decisions and predict future trends. How many customers buy Big Macs each month? Or click on an Internet ad? Or “like” your page on Facebook?