Big data: That’s one of the newest catchphrases in business.
It’s the attempt to capture and analyze numbers to drive important decisions and predict future trends. How many customers buy Big Macs each month? Or click on an Internet ad? Or “like” your page on Facebook?
After quitting her job and missing spring crop planting at her Stephensburg farm, Jessica Johnson felt she had made sacrifices to participate in an agriculture development project in the Democratic Republic of the Congo.