Collectors attending Septemberfest, an annual gathering in Elizabethtown of Coca-Cola memorabilia enthusiasts, will have an added bonus this year with the first live auction of approximately 850 Coca-Cola collectibles during the event at the Schmidt Museum of Coca-Cola Memorabilia.
“It’s not by accident,’’ said Larry Schmidt, the museum’s president.
His parents, Bill and Jan, opened the museum in 1977. It was announced last month that the museum would close and the estimated 80,000 collectibles valued at $10 million would be sold.