A new partnership for Elizabethtown Sports Park became official when a deal was signed Friday between the Sports Facilities Management and Athletx Sports Group. The deal outlines a multi-year contract to bring in existing events owned by Athletx and form new events to be co-owned by the sports group and the facility.
Athletx, based in Louisville, is a conglomerate of baseball and softball brands including Baseball Youth, Youth Nationals and Game Day USA.
“We are excited about this new partnership and the opportunities it will bring the Sports Park, our community, the teams and their families,” Todd Yancey, Elizabethtown Sports Park general manager, said in a news release. “This will allow us to continue to support our local businesses while developing our co-owned tournaments. Athletx shares the same vision as we do — delivering an experience for all involved that will last a lifetime.”
The agreement will continue the major events Athletx previously has hosted and open the door for remaining weekends to host co-branded tournaments on any of Elizabethtown’s diamonds. According to the release, 25 newly developed events are expected through the March to November season.
Jim Haddaway, CEO and co-Founder of Athletx, said the Elizabethtown Sports Park has been “one of Athletx’s marquee venues since opening in 2012.”
He said the community has supported its events, which have attracted teams from nearly every state plus several international teams. Improvements planned at the park influenced Athletx’s decision, Haddaway said.
“We feel like the Elizabethtown Sports Park was already one of the premier youth sports complexes in the country and with the new addition of AstroTurf to the diamonds in 2020 we feel that designation will be elevated even higher,” he said. “We are so excited to partner with our friends in E’town enabling us to provide a home for our events and the families we serve.”
Elizabethtown Tourism Executive Director Janna Clark said the “partnership elevates our area to a whole new level of youth travel sports.”