An annual fundraising blitz for Kentucky Gives Day has begun.
The goal of Kentucky Gives Day is to raise as much money as possible through a single online giving site, allowing donors the opportunity to support causes they care about and giving nonprofits the opportunity to share their stories. The statewide, 24-hour online event is meant to help raise money and awareness about the vital work of nonprofit organizations.
Last year, the initiative raised more than $114,000 in a 24-hour fundraising blitz, said Davette Swiney, president and CEO of the Central Kentucky Community Foundation.
Twenty-five nonprofits from around the region are participating this year including Feeding America, Kentucky’s Heartland.
Marketing and Communications Coordinator Monica Ruehling said Feeding America has participated in Kentucky Gives Day for at least four years since the campaign began in 2012.
“FAKH uses the Kentucky Gives Day platform to highlight and support the BackPack Program, which provides school-aged children with 12-15 kid-friendly, easy-to-eat food items to take home each week during the school year,” Ruehling said in an email.
Ruehling said donations to the backpack program through the Kentucky Gives Day campaign will help provide children with food and the opportunity to learn and do better in school. For $120, one child can receive the food necessary for an entire school year, she said.
The Kentucky Gives Day event began at midnight and continues until 11:59 p.m. Central Kentucky Community Foundation sponsors the effort locally. The Kentucky Nonprofit Network is the statewide host.
“Every gift matters. And on a day like Kentucky Gives Day it is easy to see how all those gifts, not matter what size, come together to help our region,” Swiney said.