Local imaging center Lincoln Trail Diagnostics, along with its sister facilities known as High Field and Open MRI in Louisville, have announced a rebranding under the name Heartland Imaging.
Lincoln Trail Diagnostics at 1111 Woodland Drive in Elizabethtown, has served the community for more than a decade, establishing itself as a premier provider of outpatient radiology services.
As the markets in Louisville and Elizabethtown have grown and the center’s service area includes many locations where its patients live and work, the consolidation of the Elizabethtown and Louisville operations and branding seemed logical, the company said in a news release.
Effective Monday, all three centers became known as Heartland Imaging.
“The term ‘Heartland’ symbolizes many of the cultural values and ideals reflected daily by the citizens of Kentucky such as our rural heritage, a sense of community and respect to our fellow Kentuckians.” said Chris Roadcap, administrator of Heartland Imaging. “We could not think of a better description of the culture we want our patients and referring physicians to experience.”
The operations of Heartland Imaging’s Elizabethtown location will remain familiar to local referring physician offices as the local team, processes and service offerings will remain the same. Access to appointment scheduling is unaffected as the phone and fax numbers are unchanged although patients will have the option to choose from any of the three Heartland Imaging locations.
Heartland Imaging Elizabethtown offers MRI, CT, US and X-ray services and is open Monday through Friday with extending hours and weekends for MRI services.